Associates & Advisors

Christophe Bacon

OmniChannel, Digital Transformation and eCommerce Operations

Goal-oriented business leader with a 20 years experience in digital transformation, strategic planning, business development, and consulting within e-business, tech, automotive, and TMT industries. In addition to holding C-level positions, he spent the last 10 years of his career founding, structuring, developing and managing international start-ups and new ventures.

Jocelyn Nguyen

Large-scale Digital Transformation and Change Management

Jocelyn is a passionate business leader who has developed extensive experience in various service industries, notably in healthcare. He has set up and successfully brought to break-even a 200-person strong business unit, and managed complex multi-million dollars digital transformation programmes for MNCs, combining his expertise in finance, operations and technology. Over his 20 years of experience, Jocelyn has worked in and been responsible for activities across Asia, Europe and the US.

Elisabeth Peyron

Digital Marketing and CRM

Data-driven digital marketing leader specialized in performance marketing, demand generation, and analytics. Elisabeth brings 12+ years experience in Marketing and Customer Success in Life Sciences and IT sectors, crafting B2B and B2C strategies for Silicon Valley technology startups as well as multinational companies across Europe, Asia and the US. 

Charita Sarda

Digital Marketing and eCommerce

Charita is a result focused business leader specialized in delivering hyper growth.  With over 10 years of experience in B2C, Charita has successfully launched 2 fashion and lifestyle ecommerce businesses and taken revenues from 0 to multimillion US$. She has a proven track record in delivering Digital Marketing, Analytics, Loyalty, CRM and Omnichannel initiatives in both start-ups and large organizations.

Julien Chiavassa

Digital, ecommerce and innovation

Julien has 15+ years of strategic and hands-on expertise in digital transformation projects and ecommerce sales channels development. His digital and ecommerce experience covers defining and implementing international digital, ecommerce, social and CRM strategies for corporate and startups globally.

Raymond Lee

Customer Experience

Strong of his experience at  E&Y and Arthur Andersen, Raymond has become a respected expert in customer-centric strategy development, change management and service transformation.

Joel Cere

Product and Brand Innovation

With 15+ years of innovation, communication and entrepreneurship, Joel helps companies deliver category disruptive innovation for products, brands and experience.

Olivier Mermet

Design Strategy and Retail Experience

A highly experienced Design Director with over 20 years of experience in creative direction, brand design strategy, retail design, and holistic retail shopper experience. He has held creative leadership positions for global FMCG companies, including 15 years with Procter & Gamble Asia, and Estee Lauder APAC. Olivier is also a speaker and facilitate workshops on strategic design thinking and retail experience.

Sang Delattre

Information Systems and IT Infrastructure

With 15 years IT experience in the banking and retail industry, Sang is the expert we go to when we need to review legacy systems and articulate the appropriate IT architecture to support the Omnichannel Strategy.

Emmanuel Bon

M&A, Investments and Corporate Finance

With 25+ years of experience in audit, M&A and corporate management at leading companies in investment banking, healthcare, manufacturing, luxury retail, distribution and hospitality, Emmanuel is our finance expert for Digital Transformation projects that requires significant financial resources and planning.

Laurence Durand

Digital Analytics and Business Intelligence

With 10+ years experience in both agency and multinationals, Laurence's core expertise is in digital analytics and data performance projects management, and data-driven user’s experience optimisation. She has managed analytics projects from requirement scoping to business analysis and insights delivery, across a variety of sectors such as retail, luxury and automotive.

Gopal Varutharaju

Process Management and ERP Implementation

With 50+ SAP implementations across various industries in Asia, Gopal is specialized in delivering end-to-end IT solutions and services to enterprises. He's our go-to expert to address business process solutions and ERP implementation regardless of the maturity of the business.

Sonia Tay

CRM and Conversion Optimisation

With 15+ years agency experience, Sonia brings a world class vision for CRM, marketing automation and conversion optimisation, with a focus on growing Customer Lifetime Value for clients.

Ben Quandt

Management Consulting

With 15+ years of business development and project management experience across 17 countries, Ben has held senior management positions across a variety of sectors: retail, international reciprocal trade, publishing, content production & media, and music & branding. Academically, he holds an MBA and a Postgraduate Diploma of Laws. Presently, he is a management consultant specializing in strategy and innovation.

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More Than 35 Years of Combined Experience

in delivering digital transformation and omnichannel strategies for numerous businesses globally

OmniStrada was built around a cohesive team of proven business builders with compelling records of delivery. 

Our experience reflects a unique combination of skill sets that incorporate strategic planning, technical savvy and deep operational know-how. We are innately curious and pragmatic people who seek to identify outside-the-box causal relationships between problems and possibilities.


Core Expertise

#strategic planning #retail-technology #e-commerce #B2B #B2C #C2C #B2B2C  #mobile #digital transformation #omnichannel #location-based services #lead-generation #performance-based  #marketing automation #online marketing  #social-media #change management  #project management

Street Creds

Over the years, our team of digital transformation experts have worked with companies such as:

You can visit us at:

OmniStrada @The Hive

59 New Bridge Rd

Singapore 059405

or contact us at:

Contact Us


©2016 - 2020 OMNISTRADA PTE. LTD. Registration number: 201631820W.

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