#B2B Lead Generation
SourceByNet is a B2B furniture solution company, offering furniture sourcing services, design solutions, and original equipment manufacturing (OEM) services, from design to sourcing, to the final inspection and shipping.
With limited in-house online expertise, SourceByNet partnered with OmniStrada to lead the digital transformation of their operations in order to tackle a fast-changing and disruptive competitive environment.
Working with the C-Suite and management team, we:
Identified business opportunities and articulated digital and e-commerce strategies to increase SourceByNet’s digital capabilities and meet B2B and B2C client expectations
Conducted an in-depth customer landscape assessment and developed targeted omni-channel strategies and marketing roadmap to position and grow the brand on key B2B, B2B2C and B2C segments.
Benchmarked against industry trends, competitors, disruptors and category leaders to define the digital roadmap and develop key customer journeys.
Built a B2B enterprise lead generation platform that supports service-based customer journeys
Developed SourceByNet online catalog of furniture and tiles products, to capture new customer segments, validate and quality product-specific enquiries, while streamlining operations and centralising customer data.