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Omni-Channel Strategy & Customer Experience Design




#Customer Journey
#Retail Tech
#Marketing Automation


OSIM is a global leader in branded wellbeing and lifestyle products, renowned for its luxurious massage chairs.

We worked with the management team to design OSIM’s omni-channel customer experience, and to articulate, plan and execute a pragmatic and necessary digital transformation.

To deliver such omni-channel and digital transformation ambitions, we primarily worked on:

  • Building a cloud-based lead & customer database asset, and developing customer insights and personalisation capability

  • Facilitating the implementation of a Marketing Automation platform

  • Crafting, delivering and monitoring signature omni-channel experiences

  • Developing and enhancing digital assets and touch points across the customer journeys

  • Bringing co-creation and agile frameworks for customer experiences and product development

  • Identifying and implementing retail tech, mobile strategy, IoT and cloud solutions

  • Reverse mentoring

OSIM Online Exclusive.jpg

Want To Talk About Projects?

Contact Us

You can visit us at:


OmniStrada at The Hive

36 Carpenter St, Singapore 059915

or contact us at:

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