OSIM is a global leader in branded wellbeing and lifestyle products, renowned for its luxurious massage chairs.

​

We worked with the management team to design OSIM’s omni-channel customer experience, and to articulate, plan and execute a pragmatic and necessary digital transformation.

​

To deliver such omni-channel and digital transformation ambitions, we primarily worked on:

​

• Building a cloud-based lead & customer database asset, and developing customer insights and personalisation capability

• Facilitating the implementation of a Marketing Automation platform

• Crafting, delivering and monitoring signature omni-channel experiences

• Developing and enhancing digital assets and touch points across the customer journeys

• Bringing co-creation and agile frameworks for customer experiences and product development

• Identifying and implementing retail tech, mobile strategy, IoT and cloud solutions

• Reverse mentoring