Healthcare Services Digital Transformation
Based in Singapore, Eastern Continents Medical Partners (ECMP) is an innovative healthcare investment and operating company, that provides integrated solutions to bridge the healthcare infrastructure gap in South East Asia.
With expertise in procurement, technical services, operations and clinical services, ECMP operates state-of-the-art healthcare facilities and delivers advanced turnkey projects to leading healthcare providers and hospital operators throughout the region.
Appointed by the CEO, OmniStrada led the management team to articulate ECMP’s omnichannel and digital strategy across several healthcare practices, designing unique, seamless and consistent online and offline experiences for patients, medical staff and healthcare providers. Together with the management team, we:
Performed a full business review on current healthcare services and patient experience; identified competitive opportunities and defined key objectives and goals.
Designed ECMP B2B and B2C digital and omnichannel strategy; articulated digital transformation plans for two of its healthcare businesses.
Facilitated co-creation workshops to develop Personas, Empathy Maps and Customer Journeys; designed unique and authentic signature omnichannel experiences across online and offline touchpoints, for a new network of healthcare clinics in Indonesia.
Determined the necessary omnichannel business solutions required to deliver ECMP signature experiences, new touchpoints and digital assets; led the scoping of each user experience, elaborated detailed vendors briefs and developed future departments SOWs.